Wednesday, December 9, 2009

Obama Visit

President Obama must be the most photographed person on the planet, (if not, perhaps the Pope, The Queen or maybe Oprah).

A few weeks ago the President of the United States visited Newark NJ, and I found myself in the third row of the venue, (not my usual spot, outside trying to get in), really thrilling to see the crowd, speeches, security and excitement of the event. I have never seen so many cameras flashing in my life, in a lifetime of photography.

Being there is a different happening, imagine your whole family standing on chairs taking pictures and your grandparents climbing over the row if front of you, trying to shake his hand…

Tuesday, November 24, 2009

Jersey Fresh

A nice end of summer note: A good friend shared some organic tomatoes with me, home grown in a garden of another friend of theirs who was kind enough to share. (A local musician who as it turns out is not without some acclaim). I was thrilled to try some different kinds of tomatoes, full of flavor - really delicious, and right out of a basket, and from the garden of none other than Bruce Springsteen. Amazing.

Welcome to Jersey!

Saturday, August 22, 2009

Baby Steps

My boy Clive arrived this week, healthy, and full of life. This footprint was made just moments after delivery and I described it as “one small step”. An old friend was quick to add “a giant leap for Mom and Dad”. All good things, a blessing!

Tuesday, August 11, 2009

Rain Out

It's usually the result of hard work or some sort of miraculous gift to have the weather, time of day, quality of light and a location all show up with a subject at the right time on the same shoot; when they do the results can be wonderful.

When one or more are missing - that's usually the teachable moment, a lesson in planning, preparation and execution. Sometimes, however, in spite of best-laid plans, it rains, (be prepared and remember the unexpected can be a benefit), and other times you get lucky.

I recently photographed a wedding and was on the right side of many of these elements.

Monday, July 6, 2009

Blue ….

Grey skies and weeks of rain left us at last, with a rainbow’s calm and a glorious 4th of July celebration with family and friends – a refreshing and much needed departure from a season of dreariness that seemed to take over.  The days were long, light and crisp – crisp with color and contrast…everything I saw was blue…
And just as I thought it couldn’t get any better, we washed a (blue) car.

1961 Mercedes-Benz 190SL Roadster
(calling it a blue car really doesn’t do it justice).

Arriving at the NY Auto Show in the mid 1950’s, the 190SL was a glamorous and relatively affordable way to enjoy Mercedes quality in an open air form.

With an original cost around $4000, around 26,000 models were built 1955 and 1963.

Saturday, April 25, 2009

A New APP - Vintage

Every photographer has one - there first, there favorite, the best one ever – and most have a litter of them - older, some vintage, seldom used cameras (but parting with them just won’t do). Too much respect for the personal connection created during years of working together – a tool, right? Perhaps it’s a reverence for something intangible, the quality maybe in the optics, its steadiness, it’s mystique or just the feel of it in your hands. Recently I took a 100-year-old camera off the shelf…No 3 Folding Brownie Model D
MANUFACTURER: Eastman Kodak Company
FILM TYPE: Folding roll film – type 124
Courtesy: George Eastman House

At the start of the 1900’s, George Eastman introduced the first Brownie Camera, designed and manufactured by Frank A. Brownell. The camera was inexpensive comparatively to other photographic methods, costing a few dollars, and smaller than many cameras of its day. The Brownie was aimed at children and the name “Brownie” was taken from the Palmer Cox children’s illustrations that enjoyed wide popularity in its day - similar to Disney’s Mickey Mouse today. The result was a camera affordable to the general population, taking photography out of the hands of professionals and into the hands of the people, the affection of the brownie name and its identity with children proved to be accessible and easy to use, assuring a market for future generations. Photography became something more than a method of documentation – the brownie created a community of photogs. – Putting cameras in hundreds of thousands of hands everywhere.

Imagine the buzz, like an Iphone of its day only cheaper, offering an exciting new way of connecting. I’m intrigued by the accessibility of the cameras on Iphones and Blackberry’s, not unlike the Brownie. I wonder has the file size and storage capabilities increase, and the optics improve will a future Iphone or Blackberry rival the Canon and Nikon’s of the world, we’ll see. I was taken with the fact that a few of the shutter settings on the vintage Brownie are still found and used today on the top of the line digital camera & computers being used today.

Brownie film can be elusive but a few online retailers still carry older sizes; I found film at and also at (Be mindful that the unique film size might need special attention during processing). I shot 120 size film in my brownie, adapting a spindle to carry the film and winding the shot film back on to a 120 size roll in the dark room after it was shot. I was thrilled to see it work! And will show more samples in future posts.

The link below tells a wonderful history of the legacy of the Brownie...

Friday, March 20, 2009

Location, Location, Location

They tell me location is everything in real estate, in photography it’s not unimportant either – In fact, in a make or break sense of essential, it’s a vital part of any shoot. Backgrounds, locations, and sets are all part of what comes together to make strong and successful image. From time to time a location exceeds all imagination, and unexpected elements reveal themselves to add something special to a shoot; a splash of water, a smooth breeze at just the right time of day. On a Jamaican hilltop over looking the Caribbean Sea, (adjoining a championship golf course), is such a place – amazing!

Monday, March 16, 2009 - the blog! is the online commercial and advertising portfolio of Realf Schermer Photography based in Bergen County, New Jersey, specializing in still life, portraiture, weddings, and location photography, the studio serves the greater New York, New Jersey area, but is available for travel worldwide…and this is it’s blog!

And that’s kind of who we are in a sentence, (loaded with keywords).

We give our customers the highest quality digital imaging – combining passion, experience and professionalism, with creative and innovative approaches to all our photographic work.

Our blog will show some of the different types of projects & campaigns we’ve been a part of, some of the experiences we’ve shared, mention a few things we’ve learned, and celebrate some of the fun we’ve had along the way.

See you on the run, enjoy!